Demand Generation Marketing Definition

Demand generation is an approach to marketing with the goal of building relationships with your potential customers by getting them excited about your product or service.

Demand generation marketing definition. In simple terms demand generation is a set of marketing activities to make people aware of your product service and make them want to buy it. Demand generation is the marketing system and engine that bridges the gap with your company s sales and revenue operations. These can range from creating content to appearing at trade shows to executing viral marketing campaigns. Defining demand generation demand generation is where an organization uses marketing to drive awareness and interest in a company s products and or services.

The term demand generation is frequently used in business to business b2b and business to government b2g account based. Demand generation demand gen is an umbrella term for customer acquisition initiatives that are designed to drive awareness and interest about a company s product or service in order to attract qualified leads. Demand generation involves a combination of both inbound and outbound marketing efforts encompassing all brand awareness promotional activities. Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company s products and or services.

Demand generation is a holistic process and long term strategy that covers all stages of the customer journey from awareness and consideration to research and justification.